Bergdorf Goodman Christmas Windows 2025 New York
The Bergdorf Goodman Christmas windows 2025 shine as one of the most magical holiday traditions in New York. Each winter, this Fifth Avenue icon unveils a series of imaginative displays that sparkle with fashion, art, and Christmas wonder. Crowds gather nightly to admire the details, and every year’s theme feels like stepping into a new storybook.
No visit to the city in December feels complete without seeing these windows. They rank among the best things to do for Christmas in NYC, alongside the Rockefeller Center tree, skating in Central Park, and the dazzling Dyker Heights lights. For a broader look, explore our full holiday windows in New York guide, where Bergdorf Goodman always earns a top spot.
What makes these displays unforgettable is the craftsmanship behind them. From jeweled costumes to whimsical backdrops, every window feels like a theater stage dressed for Christmas. Many visitors say they could spend an hour just studying the artistry and discovering hidden details.
Whether you’re shopping nearby or simply strolling along Fifth Avenue, the Bergdorf Goodman New York Christmas windows will stop you in your tracks. They capture everything people love about the holidays: creativity, sparkle, and a little bit of magic.
For even more festive inspiration, follow us on Instagram at MyChristmasInNewYorkCity. We share live updates, videos, and photos of the city’s most beautiful decorations, giving you a front-row seat to the Christmas spirit in New York.
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Where Are the Bergdorf Goodman Windows Located?
The Bergdorf Goodman Christmas windows are at the flagship store on Fifth Avenue in Midtown Manhattan. The address is 754 Fifth Avenue, directly across from the Pulitzer Fountain and near Central Park.
The main Christmas displays line Fifth Avenue between 57th and 58th Streets. Additional decorated windows often appear around the corner on 58th Street.
This area is perfect for holiday sightseeing. Rockefeller Center, St. Patrick’s Cathedral, and the Saks Fifth Avenue light show are only minutes away. It’s one of the best spots to see multiple New York Christmas window displays in one walk.
For fewer crowds, visit early in the morning. For the most festive experience, go after dark when the lights sparkle.
Our Christmas Morning in Manhattan Tour with Papillon Christmas Restaurant also stops on Fifth Avenue. It’s an easy way to enjoy the Bergdorf Goodman New York Christmas windows with a guide who shares their history and hidden details.
When Do the Bergdorf Goodman Christmas Windows Debut and How Long Do They Last?
The Bergdorf Goodman Christmas windows 2025 will be unveiled on Thursday, November 20, 2025. This long-awaited reveal marks the official start of the holiday season on Fifth Avenue. Crowds gather outside the flagship store each year to witness the dramatic first look.
The displays will then remain on view through Monday, January 5, 2026. Visitors have more than six weeks to enjoy the artistry before the windows are taken down.
Many ask how long the Christmas windows stay up in NYC. Like most major department store displays, Bergdorf Goodman keeps them visible from mid-November until just after New Year’s Day. If you plan to visit in January, go early in the month before they are removed.
December remains the best time to experience the Bergdorf Goodman New York Christmas windows. The lights, crowds, and festive atmosphere create the full holiday magic. Pair your visit with nearby attractions like the Rockefeller Center Christmas Tree and the Saks Fifth Avenue light show for a complete Midtown holiday walk.
Who Designs and Builds the Bergdorf Goodman Christmas Windows?
The Bergdorf Goodman Christmas windows are created by the store’s visual presentation team, led by longtime director David Hoey. Hoey and his team of artists, carpenters, sculptors, and designers spend nearly a year developing each display. Work begins right after the previous season ends, with planning, sketches, and material sourcing.
The actual installation takes weeks of overnight work. Crews build each elaborate set inside the store, then carefully move them into place on Fifth Avenue. By the time of the November reveal, every detail, from custom props to handmade costumes, has been perfected.
The displays are known for their theatrical quality. Unlike other New York Christmas window displays, which often focus on family or festive themes, Bergdorf Goodman emphasizes fantasy, art, and fashion. Past windows have featured jeweled animals, surreal dreamscapes, and large-scale sculptures that feel like museum exhibits.
Visitors often ask, “Who makes display windows for Bergdorf Goodman?” The answer is always the same: it’s an entirely in-house production. No outside brand or sponsor shapes the vision, which keeps the Bergdorf Goodman windows unique within the world of holiday displays.
This independence allows the team to push boundaries and create one of the most artistic Christmas experiences in New York. Each year’s theme remains a closely guarded secret until the unveiling.
Themes and Highlights from Recent Years
Each year, the Bergdorf Goodman Christmas windows unveil a completely new theme. These displays combine fashion, fantasy, and art in ways no other New York holiday windows can match.
In 2022, the theme was Magic in the Making. It celebrated craftsmanship, with jeweled animals, painted backdrops, and shimmering costumes. Every window honored a different artistic discipline, from woodworking to mosaic design. In 2023, Bergdorf Goodman presented Isn’t It Brilliant?. The windows exploded with light, glass, mirrors, and metallic finishes. They sparkled with kaleidoscopic detail, creating an atmosphere of radiance and reflection. In 2024, the theme was The Carnival of Animals. Life-sized creatures, lions, monkeys, flamingos, and elephants, were dressed in couture-inspired costumes. It was playful yet sophisticated, and many critics called it one of the most joyful displays in years.
For 2025, the theme remains secret until the November 20 reveal. The visual team never releases details early, which builds anticipation. Based on tradition, visitors can expect intricate storytelling, spectacular props, and fashion elements that transform each window into a stage set.
The Bergdorf Goodman New York Christmas windows continue to stand out because they avoid obvious holiday clichés. Instead, they push boundaries of imagination while still capturing the magic of the season. Many consider them the most artistic of all New York Christmas window displays.
How to Visit and Photograph the Bergdorf Goodman Christmas Windows
The Bergdorf Goodman Christmas windows are free to view and open to the public 24 hours a day. You’ll find them along Fifth Avenue between 57th and 58th Streets.
The best time to visit is early in the morning, when the sidewalks are quiet, or after dark, when the lights glow brightest. Weekends in December are the busiest, so plan for weekday mornings or evenings if you prefer fewer crowds.
For photography, stand directly across Fifth Avenue for the best perspective. A wide-angle lens helps capture the full window without distortion. At night, use steady hands or a tripod to keep images sharp. If possible, visit more than once, daylight highlights details, while evening creates a magical glow.
Because the windows sit in Midtown Manhattan, it’s easy to combine them with other famous holiday spots nearby. Rockefeller Center, Saks Fifth Avenue, and St. Patrick’s Cathedral are only a short walk away. Together, they form one of the most festive walking routes in New York.
Our Christmas Morning in Manhattan Tour with Papillon Christmas Restaurant includes these windows as part of the itinerary. With a guide leading the way, you’ll enjoy the Bergdorf Goodman New York Christmas windows along with other Midtown highlights, without missing the stories and history behind them.
Fun Facts and Secrets About Bergdorf Goodman Displays
The Bergdorf Goodman Christmas windows are some of the most elaborate holiday displays in New York. Here are a few fascinating details that make them unique:
Year-round work: Planning begins immediately after the previous season ends. The visual team spends nearly 11 months designing, building, and perfecting the displays.
Secret workshops: Most props and costumes are handmade in Bergdorf Goodman’s in-house workshop, hidden away from shoppers.
No sponsors: Unlike other New York holiday windows, Bergdorf Goodman does not feature commercial tie-ins or outside branding. Every concept is entirely original.
Museum-quality sets: Many windows are so detailed that critics compare them to miniature stage productions or art installations.
Hidden details: Each window includes dozens of small elements, mosaics, sculptures, costumes, that reward visitors who look closely. Many people return multiple times to catch what they missed.
Art over tradition: While most New York Christmas windows highlight Santa, toys, or family themes, Bergdorf Goodman focuses on fantasy, surrealism, and high fashion.
These elements explain why the Bergdorf Goodman New York Christmas windows consistently rank among the most creative holiday displays in the city. They are not just decorations but storytelling experiences that draw visitors back year after year.
Conclusion: Why You Should See the Bergdorf Goodman Christmas Windows
The Bergdorf Goodman Christmas windows 2025 remain one of the most breathtaking holiday attractions in New York. Their artistry, originality, and scale make them stand out from every other festive display on Fifth Avenue. Whether you admire them during the day or under the evening lights, they offer an unforgettable Christmas experience.
Because they sit in the heart of Midtown, the Bergdorf Goodman New York Christmas windows are easy to combine with other must-see spots. Rockefeller Center, Saks Fifth Avenue, and St. Patrick’s Cathedral are only steps away, creating one of the most magical holiday walks in the city.
For a guided experience, our Christmas Morning in Manhattan Tour with Papillon Christmas Restaurant includes a stop at the Bergdorf Goodman windows. This tour takes you through Midtown’s most famous Christmas landmarks, complete with insider stories and a festive meal at one of New York’s most beautifully decorated restaurants.
If you are planning a holiday trip, the Bergdorf Goodman Christmas windows deserve a place at the very top of your list. They are more than decorations, they are theatrical masterpieces that capture the imagination and spirit of the season.
Author: Written by Dora Formica on behalf of My Christmas in New York
